Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training YouTube Ads - Maximizing the ROI of Video Campaigns training are: Confirmed experience in Google Ads, mastery of YouTube Analytics, and basics of video advertising. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training YouTube Ads - Maximizing the ROI of Video Campaigns training is available in remote. The format can be adapted to your needs (inter, intra, custom).

Training YouTube Ads - Maximizing the ROI of Vid... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training YouTube Ads - Maximizing the ROI of Video Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training YouTube Ads - Maximizing the ROI of Video Campaigns training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training YouTube Ads - Maximizing the ROI of Video Campaigns training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master advanced YouTube Ads strategies for professional campaigns

Develop skills in precise targeting and high-performing remarketing

Optimize video creatives to maximize business engagement

Analyze key metrics and scale certified budgets

Implement A/B tests and automations for optimal ROI

Design high-converting video funnels in this certified training

Training program

Module 1Advanced YouTube Ads: Campaign Structures and Formats

Review of YouTube Ads campaign architectures. TrueView, Bumper, and Non-skippable formats. Setting up custom and similar audiences. Configuring advanced bid strategies. Exercises on real e-commerce cases. Start of ongoing project: professional video campaign. Integration with Google Ads Editor. Optimization of initial setups. Practice on simulated real budgets. Application of initial targeting skills.

Module 2YouTube Ads: Precise Targeting and Expert Remarketing

Advanced targeting strategies: in-market, affinity, RLSA. Dynamic video remarketing. Optimized lookalike audiences. Negative audience exclusions. B2B/B2C sector case studies. Practical remarketing list exercises. Ongoing project: audience implementation. Geolocation and demographic tests. Bidding automation rules. Analysis of initial performance insights. Development of real business skills.

Module 3YouTube Ads: Video Creatives and Creative Optimization

Best practices for video hooks in the first 5 seconds. Thumbnail and CTA optimization. A/B testing of multiple creatives. Dynamic creative optimization. Brand storytelling integration. Quick video ad editing exercises. Ongoing project: production of 3 variants. Engagement heatmap analysis. Video audience personalization. Application of high-performing scripts. Certified professional production skills.

Module 4YouTube Ads: Analytics, Scaling, and Maximized ROI

Advanced metrics: View-through conversions, upper funnel. Google Analytics 4 integration. Multi-touch attribution models. Scaling budgets without CPC explosion. Automation scripts. ROI x5 case studies. Ongoing project: launch and final optimization. Quiz evaluation and project defense. Production deployment. Post-training support resources. Sustainable business analytics skills.