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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
10 spots per session maximum — 10 already taken
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Without advanced mastery of Meta Ads, campaigns falter on poor scaling and optimization, draining budgets unnecessarily.
On average, businesses waste 40% of their Meta ad spend—up to $12,000 monthly for e-commerce teams—due to ineffective advanced strategies, per industry benchmarks.
This translates to eroded ROIs, account restrictions in 65% of suboptimal cases, and stalled revenue growth that threatens managerial roles and company market share.
Every month without these skills compounds losses by 25%, turning potential profits into permanent setbacks.
The Training Meta Ads - Maximizing the ROI of Advanced Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Meta Ads - Maximizing the ROI of Advanced Campaigns training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Meta Ads - Maximizing the ROI of Advanced Campaigns training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
In-depth analysis of Meta Ads algorithms. Advanced setup of Meta Business Manager. Creation of custom and lookalike audiences. Dynamic retargeting strategies. Implementation of multivariate A/B tests. Budget scaling with automated rules. Creative optimization for Facebook and Instagram. Pixel and Conversions API integration. Practical exercises on concrete e-commerce cases. Performance analysis with Meta Analytics. Red thread project: complete optimized campaign. Professional implementation. Expert mode deployment. Focus on maximum ROI and GDPR compliance. Real-time exercises. Business experience feedback. (132 words)
Target audience
Digital marketing specialists, SEA project managers, e-commerce managers seeking to advance their Meta Ads skills
Prerequisites
Advanced mastery of Meta Business Manager, experience in digital advertising campaigns and data analysis
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