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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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Don't let this gap widen
Without mastery of YouTube Ads, experienced digital marketers waste 40% of budgets on suboptimal targeting and creative fatigue, per Google Analytics benchmarks.
This results in campaigns achieving just 2.5x lower ROAS than optimized ones, costing mid-sized firms $25,000 per quarter in lost revenue.
Such inefficiencies expose companies to competitive disadvantages in a video market capturing 80% of global internet traffic, while stalling career progression amid rising demands for video expertise.
Every month without these skills, ad accounts bleed potential conversions worth millions industry-wide.
The Training in YouTube Ads training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training in YouTube Ads training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training in YouTube Ads training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Discover YouTube Ads in depth. Dive into YouTube's advertising ecosystem. Understand available formats such as In-Stream, Discovery, and Bumper. Analyze the benefits for your business. Identify suitable campaign objectives. Create your first Google Ads account linked to YouTube. Explore the intuitive interface. Master key terms like CPM and CPV. Study real success cases. Learn to structure a winning campaign from the start. Optimize for immediate ROI. Ask your questions live. Practice with concrete examples. Boost your video advertising skills. Become a YouTube Ads expert quickly. Achieve measurable results. Turn views into sales. Use pro tips to start strong. Avoid common pitfalls for advanced beginners. Structure your ideas for impactful ads. Integrate YouTube Ads into your overall strategy. Measure impact from day one. Save time with ready templates. Apply everything live. Strengthen your marketing expertise. Attract more qualified clients. Scale your advertising efforts effectively.
Create YouTube Ads campaigns that convert. Choose the right format for your audience. Write captivating video scripts. Import optimized videos. Set up powerful calls to action. Define budgets and smart bids. Test A/B for superior results. Customize for mobile and desktop. Integrate ad extensions. Aim for full views. Boost viewer engagement. Use irresistible thumbnails. Write catchy titles. Align with your branding. Launch your first live campaign. Monitor in real time. Adjust for peak performance. Learn Google best practices. Avoid costly mistakes. Maximize every euro spent. Reach your KPIs quickly. Turn prospects into customers. Scale with confidence. Practice on a demo account. Receive personalized feedback. Become a pro at quick setups. Integrate video remarketing. Target lookalike audiences. Boost your online sales. Dominate YouTube Ads now. Obtain qualified leads. Measure concrete success.
Master precise targeting on YouTube Ads. Segment by fine demographics. Target by video interests. Use affinity audiences. Leverage custom audiences. Remarketing to past viewers. Create high-performing lookalikes. Layer targeting for precision. Geolocate effectively. Schedule for peak hours. Exclude irrelevant audiences. Optimize for funnel stages. Test multiple audiences. Analyze intelligent overlap. Boost targeted conversions. Drastically reduce CPC. Achieve at least 3x ROI. Practice advanced setups. Study data-driven targeting. Adapt to your niche. Dominate local competition. Scale nationally. Integrate Google Analytics. Track cross-device. Personalize messages for audiences. Launch hyper-targeted campaigns. Measure immediate uplift. Gain market share. Turn views into actions. Become a targeting master. Avoid budget waste. Maximize every impression. Obtain scalable results. Strengthen your digital strategy. Attract high-value clients. Boost lifetime value.
Optimize your YouTube Ads like a pro. Dive into Google Ads Analytics. Track essential metrics like View Rate. Analyze Watch Time. Measure video CTR. Evaluate attributed conversions. Use automated reports. Adjust dynamic bids. Pause underperformers. Scale winners quickly. Test iterative creatives. A/B test everything. Use Smart Bidding. Maximize ROAS. Reduce acquisition costs. Identify seasonal trends. Benchmark against competitors. Export data to Excel. Create custom dashboards. Practice live optimization. Receive expert tips. Avoid YouTube blacklists. Respect strict policies. Boost Quality Score. Achieve top positions. Turn data into insights. Scale budgets intelligently. Measure business impact. Gain advertising efficiency. Become a data-driven marketer. Obtain clear reports. Strengthen strategic decisions. Dominate YouTube analytics. Increase net profits.
Apply advanced YouTube Ads strategies. Study real e-commerce success cases. Analyze B2B scaling. Create video remarketing sequences. Integrate YouTube into the global funnel. Use TrueView for Action. Test 360° videos. Personalize dynamic ads. Manage multi-campaign budgets. Prepare complete audits. Launch practical challenges. Present final portfolio. Receive certification. In-depth Q&A. Plan post-training implementation. Avoid advanced errors. Scale to 10k€/day. Measure boosted LTV. Integrate AI bidding. Dominate 2024 trends. Network with peers. Boost your marketing career. Obtain pro templates. Apply immediate ROI. Turn knowledge into revenue. Become a YouTube Ads consultant. Win enterprise clients. Maximize video ad potential. Close strong. Achieve total mastery.
Target audience
Experienced digital marketers in online advertising
Prerequisites
Essential basics in Google Ads and video marketing
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