Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training A/B Testing - Optimize Conversions and Performance training are: Mastery of Google Analytics, basic statistics, experience in web tracking and optimization. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training A/B Testing - Optimize Conversions and Performance training is available in in-person. The format can be adapted to your needs (inter, intra, custom).

Training A/B Testing - Optimize Conversions and ... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training A/B Testing - Optimize Conversions and Performance training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training A/B Testing - Optimize Conversions and Performance training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training A/B Testing - Optimize Conversions and Performance training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master multivariate A/B tests for professional conversion gains

Develop data-driven hypotheses tailored to the company

Design and deploy A/B experiments with advanced certified tools

Analyze statistical results for impactful business decisions

Optimize conversion funnels via A/B testing in e-commerce context

Implement Bayesian A/B testing to accelerate learnings

Integrate A/B tests into a continuous and scalable CRO strategy

Training program

Module 1A/B Testing Strategy: Advanced Planning and Data-Driven Hypotheses (Google Optimize, VWO)

Immersion in prioritizing A/B tests using ICE and PIE frameworks, in-depth analysis of historical data with Google Analytics 4 and BigQuery, formulation of precise hypotheses based on heatmaps and session recordings, development of an annual test roadmap aligned with business objectives, practical exercises on real company cases to validate technical and statistical feasibility, production of a prioritized action plan with target KPIs.

Module 2A/B Testing Implementation: Tool Configuration and Integrations (Optimizely, AB Tasty)

Advanced configuration of A/B experiments on leading platforms like Optimizely and AB Tasty, no-code integration via tag managers like GTM, audience segment personalization with machine learning, testing on critical elements like CTAs and pricing, multivariate simulations for complex interactions, progressive deployment with traffic ramp-up, hands-on workshops to code custom variants in JavaScript, generation of initial reports and real-time debugging.

Module 3A/B Testing Analysis: Advanced Statistics and Results Interpretation (Bayesian, Sequential)

Deep dive into robust statistical analyses with Bayesian and sequential tests to stop losers early, calculation of Minimum Detectable Effect and power analysis using tools like VWO Stats Engine, interpretation of p-values, confidence intervals, and uplift, management of biases like novelty effect and P-hacking, case studies on famous failures and Airbnb successes, exercises on real datasets to extract actionable insights, development of PowerBI dashboards for continuous monitoring.

Module 4A/B Testing Optimization: Scaling and Integrated CRO (Personalization, ML Testing)

Scaling A/B tests to full-funnel programs with dynamic personalization and ML, integration into MarTech stack like Amplitude and Contentsquare, A/B testing on mobile apps and emails, long-term impact measurement via cohort analysis, building a company-wide testing culture with cross-functional teams, flagship project on optimized e-commerce funnel, project defense and post-training rollout plan, access to resources for immediate production implementation.