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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Boost Your Sales: Master Conversion Funnel Optimization training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Boost Your Sales: Master Conversion Funnel Optimization training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Boost Your Sales: Master Conversion Funnel Optimization training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Define a conversion funnel: concepts, terminology, and challenges; Different types of funnels according to sectors; Digital customer journey versus physical journey; Mapping and visualization of the funnel; Introduction to data analysis applied to the funnel.
Acquisition strategies: attract and convert the audience; Tracking tools and analysis of entry channels; Optimize landing pages; Lead magnets, forms, and email capture; Examples of engaging content for each stage.
Techniques to maximize final conversion (cart abandonment, e-commerce funnels, special offers); Automation of follow-ups and nurturing; Analysis of visitor behavior to improve the purchase experience; Post-conversion retention strategies; Measure, test, and iterate: understand analytics, conduct concrete A/B tests; KPIs to track and set up operational reporting.
Target audience
Marketing Managers, Growth Hackers, Acquisition Specialists, Entrepreneurs, E-commerce Merchants
Prerequisites
Basic knowledge of digital marketing or web marketing
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