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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training Tag Manager 2026 - Optimizing Advanced Marketing Tracking training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Tag Manager 2026 - Optimizing Advanced Marketing Tracking training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Tag Manager 2026 - Optimizing Advanced Marketing Tracking training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Dive into the new features of Tag Manager 2026 with advanced container environment installation, creation of custom JavaScript variables for user-centric data, configuration of complex data layers on real e-commerce sites, practical exercises auditing existing containers, real-time debugging via preview mode, production of initial compliance reports to validate your professional skills from the first day.
Master 2026 triggers based on custom events and lookup table conditions, implement GA4 server-side tags to bypass ad blockers, test on concrete multi-channel marketing campaign cases, integrate consent mode v2 with CMPs like OneTrust, conduct collaborative group exercises to simulate enterprise scenarios, generate secure and optimized data flows, with trainer feedback to accelerate your skill development.
Deploy to production with workspaces and Git-like versioning in Tag Manager 2026, perform complete performance audits using integrated tools and Lighthouse, optimize to reduce loading time by 30% on average, integrate cross-domain tracking and hybrid mobile apps, produce a GDPR-compliant action plan with deliverable documentation, conclude with a certifying red thread project on your real site, ready to boost your marketing ROI immediately.
Target audience
Digital marketers, web analysts, acquisition managers seeking to advance their skills in professional tracking
Prerequisites
Mastery of Google Tag Manager basics, Google Analytics 4, and basic knowledge of JavaScript/HTML
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