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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training Tag Manager 2026 - Optimize Advanced Tracking in the Enterprise training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Tag Manager 2026 - Optimize Advanced Tracking in the Enterprise training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Tag Manager 2026 - Optimize Advanced Tracking in the Enterprise training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Dive into the server-side configuration of Tag Manager to bypass ad blockers, install and configure a Stape or Google Cloud server, integrate Consent Mode v2 with CMPs like OneTrust, perform practical exercises on a fictional e-commerce site to map GA4 events, produce a GDPR-compliant architecture diagram, and test real-time data flows to validate professional robustness.
Build ultra-precise triggers with custom JavaScript variables and lookup tables, enrich the data layer to capture complex micro-conversions, apply advanced regex to cross-domain events, integrate external API calls for dynamic tracking, conduct workshops on real enterprise cases like personalized A/B testing, generate validation reports, and optimize performance for certified scalability in production.
Create your own Tag Manager templates for proprietary tags like server-side destinations, master advanced Preview mode and network debugging tools, set up monitoring alerts with Google Cloud Logging and smart UTM parameters, deploy a versioned container to staging/prod environments, conduct a full audit of a real client setup with an optimization plan, produce a ready-to-use deployment kit, and certified documentation for the team.
Target audience
Web analysts, data-driven marketers, marketing developers seeking expert-level skills in Tag Manager
Prerequisites
Advanced mastery of Google Tag Manager, Google Analytics 4, HTML/JavaScript, and regular expressions
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