Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Google Analytics - Optimize Digital Marketing Performance training are: Mastery of basic Google Analytics 4, skills in JavaScript, SQL, and Excel for advanced analyses. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Google Analytics - Optimize Digital Marketing Performance training is available in in-person. The format can be adapted to your needs (inter, intra, custom).

Training Google Analytics - Optimize Digital Mar... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Google Analytics - Optimize Digital Marketing Performance training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Google Analytics - Optimize Digital Marketing Performance training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Google Analytics - Optimize Digital Marketing Performance training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master advanced Google Analytics configurations for certified professional tracking

Develop in-depth behavioral and conversion analyses in a business context

Implement custom segments and reports to optimize data competencies

Integrate Google Analytics with Tag Manager and BigQuery in real projects

Design interactive dashboards for actionable insights

Optimize marketing campaigns using advanced and predictive data

Deploy scalable GA4 solutions for impactful professional training

Training program

Module 1Advanced Google Analytics Configuration: Implement Custom Event Tracking and Conversions (GA4, GTM)

Dive into expert GA4 setups by configuring custom events via Google Tag Manager, test real-time data flows on real e-commerce sites, implement advanced conversions with dynamic parameters, conduct tracking audits to identify data leaks, produce an optimized configuration report ready for production, with practical exercises on your own company projects for immediate application.

Module 2In-Depth Google Analytics Analysis: Explore Funnels, Cohorts, and User Behaviors (Advanced Segments)

Analyze user journeys via multi-step funnels and cohort analyses in GA4, segment audiences by predictive behaviors and RFM, dissect integrated heatmaps and session recordings, apply data-driven attribution models to concrete marketing cases, generate actionable insights to boost conversion rates, complete with a full diagnostic exercise on your company's live data, transforming raw metrics into winning strategies.

Module 3Google Analytics Integrations: Connect GA4 to BigQuery, GTM, and Third-Party Tools (Data Warehouse, APIs)

Master GA4 data export to BigQuery for advanced SQL queries, configure complex triggers in GTM for cross-domain tracking, integrate with CRM tools like HubSpot or custom APIs via server-side tagging, test flow robustness on high-traffic scenarios, develop a custom ETL for unified dashboards, apply everything to an ongoing enterprise project, unlocking a 360° view of your digital performance for ultra-precise decisions.

Module 4Google Analytics Reports and Dashboards: Create Custom Visualizations with Looker Studio (GA4 Connectors)

Design interactive dashboards in Looker Studio connected to GA4 and BigQuery, customize advanced KPIs like CLV and churn rate, automate recurring reports with dynamic filters and alerts, optimize loading performance for extended teams, collaborate in real-time on executive reporting mockups, apply to your real business data for a deploy-ready deliverable, revolutionizing how your enterprise visualizes and acts on key metrics.

Module 5Predictive Google Analytics Optimization: AI Modeling, A/B Testing, and Marketing ROI (Advanced Insights)

Leverage GA4 ML models for churn predictions and revenue forecasting, launch advanced A/B tests integrated with Optimize, calculate granular ROI by channel and device, optimize budgets via data-driven simulations, conduct final audit of the ongoing project with strategic recommendations, prepare an impactful presentation for stakeholders, conclude with certification and post-training action plan, ensuring immediate ROI for your professional digital campaigns.

Evaluation method

Advanced GA4 competency validation quiz at the end of the training
Continuous evaluation through practical exercises and real audits
Presentation of the ongoing project dashboard and optimization report to the expert trainer

Learning method

Courses led by a certified active Google Analytics trainer
Practical exercises on authentic enterprise datasets and live data
Progressive 5-day GA4 ongoing project with code review
Complete course materials, templates, and GA4 resources provided to each participant