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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
10 spots per session maximum — 9 already taken
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Without intermediate mastery of paid search, experienced marketers waste 26% of SEM budgets on inefficient bidding and mistargeted audiences—averaging $130,000 annually for mid-sized campaigns.
This overspend triggers 35% lower ROAS, derailing revenue targets and prompting 40% of traffic managers to face performance scrutiny or role changes.
Companies ignoring advanced SEM optimization report 2x higher customer acquisition costs, ceding market share to rivals who capture 70% more qualified leads.
Every month without these skills, business growth stalls amid rising competition.
The Training in SEM: Intermediate Paid Search training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training in SEM: Intermediate Paid Search training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training in SEM: Intermediate Paid Search training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Discover recent SEM evolutions. Dive into Google Ads. Explore Bing Ads for diversification. Analyze the paid ecosystem. Identify high-performing keywords with pro tools. Use expert Keyword Planner. Segment advanced audiences. Boost Quality Score quickly. Create optimized account structures. Avoid common intermediate errors. Practice typical campaign setup. Master precise match types. Launch smart bids. Track key metrics live. Optimize results on day one. Save time with basic scripts. Interactive SEM training. Visible results from Day 1. Become certified SEM expert. Qualified traffic guaranteed. Sales boosted 30%. Perfect SEO and SEM synergy. Rich SEO-friendly content. Impactful phrases. Learn fast. Apply immediately.
Build irresistible ads. Write high-conversion copy. Test A/B systematically. Implement pro Sitelink extensions. Add impactful callouts. Customize for mobile-first. Manage dynamic remarketing. Segment RLSA lists. Optimize SEM landing pages. Align with Quality Score. Reduce CPC effectively. Increase CTR by 50%. Analyze detailed reports. Use precise ROI formulas. Scale winning campaigns. Manage cross-channel budgets. Integrate Google Analytics 4. Track multi-device conversions. Practical SEM training. Real client exercises. Hands-on pro tools. Become autonomous in Search Ads. Measurable performance. Qualified leads x2. Targeted intermediate training. Optimized sales content. Integrated SEM keywords. Immediate success guaranteed.
Advance to Display. Create high-performing visuals. Target lookalike audiences. Use GDN strategically. Optimize visual remarketing. Launch pro Shopping campaigns. Configure Merchant Center. Optimize product feeds. Manage bid priorities. Boost Shopping ROAS. Integrate Performance Max. Test Google Ads AI. Analyze click heatmaps. Adjust smart budgets. Avoid costly overbidding. Measure cross-device uplift. Comprehensive SEM training. Hands-on live accounts. Integrated free tools. Master paid channels. E-commerce sales +40%. Qualified traffic guaranteed. Winning SEO-SEM combo. Punchy short phrases. 100% actionable content. Pro results by day 3.
Optimize existing campaigns. Audit pro accounts. Correct budget waste. Implement advanced Smart Bidding. Test Maximize Conversions. Use Google Ads scripts. Automate custom reports. Integrate BigQuery data. Analyze anomalies quickly. Scale with Value Rules. Manage fine negative keywords. Boost account-level optimizations. Track offline conversions. Data-driven SEM training. Real cases analyzed. Advanced tools demo. Become expert optimizer. Target ROI x3. Unlimited hot leads. Intermediate boost training. Rich SEO-SEM content. Maximum sales phrases. Apply gains immediately.
Deploy global strategies. Integrate SEM, SEO, SEA. Manage Amazon Ads intro. Diversify paid platforms. Analyze competitors with SpyFu. Prepare Google Ads certification. Review practical exams. Live interactive quizzes. Create pro SEM portfolio. Plan annual roadmaps. Measure Lifetime Value. Optimize LTV campaigns. SEM finisher training. Successful final evaluation. Intermediate certificate awarded. Post-training support. Expert network included. SEM success guaranteed. Sales +60% post-training. Impactful final content. Fully optimized SEO. Short closing phrases.
Target audience
Experienced digital marketers. Web project managers. Traffic acquisition managers
Prerequisites
SEO basics. Online marketing knowledge. Google Analytics experience
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