Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

What is the duration of the Training A/B Testing UX - Maximize Site Conversions training?

The Training A/B Testing UX - Maximize Site Conversions training takes place over 28 hours. The program is structured in progressive modules for optimal skill development.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training A/B Testing UX - Maximize Site Conversions training are: Advanced experience in UX/UI, proficiency in Google Analytics 4 and Hotjar, fundamentals of inferential statistics. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training A/B Testing UX - Maximize Site Conversions training is available in remote. The format can be adapted to your needs (inter, intra, custom).

Training A/B Testing UX - Maximize Site Conversions | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training A/B Testing UX - Maximize Site Conversions training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training A/B Testing UX - Maximize Site Conversions training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training A/B Testing UX - Maximize Site Conversions training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training access terms and deadlines

Training objectives

Master advanced A/B Testing UX methodologies for professional applications

Design validated user experiences through multivariate testing in enterprise settings

Develop analytical skills to interpret complex A/B Testing data

Implement UX optimization tools that drive business growth

Optimize web interfaces using data-driven strategies and personalization

Deploy scalable A/B Testing plans for agile teams

Training program

Module 1Advanced Strategies: Designing Solid UX A/B Testing Hypotheses (Segmentation, Prioritization, Frameworks)

In-depth analysis of user funnels to identify critical levers, formulation of data-driven hypotheses based on heatmaps and session recordings, prioritization using ICE scoring adapted to enterprise contexts, practical workshops on real e-commerce cases, development of a personalized test roadmap, collective validation with expert trainer to ensure maximum business impact.

Module 2Professional Tools: Implementing UX A/B Testing with Optimizely and VWO (Code Injection, Advanced Tracking)

Expert configuration of Optimizely for dynamic variants and segmented audiences, VWO integration with Google Tag Manager for performance-neutral tests, hands-on exercises on CSS/JS code injection for subtle UX modifications, real-time monitoring of key metrics like CLV and bounce rate, advanced troubleshooting of technical biases, generation of initial reports for rapid iterations.

Module 3Statistical Analysis: Interpreting UX A/B Testing Results (Bayesian Stats, Power Analysis, Python/R Tools)

Deep dive into Bayesian methods for robust probabilistic decisions, sample size and power analysis calculations using G*Power, segmented analysis with uplift modeling in Python pandas and SciPy, detection of false positives via sequential testing, real e-commerce datasets, development of interactive Tableau dashboards to visualize wins and actionable learnings.

Module 4Scaled Optimization: Deploying Multivariate UX A/B Testing Programs (Personalization, ROI Measurement)

Deployment of complex MVT tests combining 10+ UX variants, AI integration for dynamic personalization via Adobe Target, ROI measurement with LTV modeling and incrementality tests, scaling to continuous enterprise programs, workshops on case studies from major accounts, finalization of capstone project with 6-month action plan, certification of skills for impactful CV.