Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Conversion Funnel - Maximize Your Conversion Rates training are: Knowledge of digital marketing, Google Analytics, and web analytics basics. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Conversion Funnel - Maximize Your Conversion Rates training is available in in-person. The format can be adapted to your needs (inter, intra, custom).

Training Conversion Funnel - Maximize Your Conve... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Conversion Funnel - Maximize Your Conversion Rates training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Conversion Funnel - Maximize Your Conversion Rates training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Conversion Funnel - Maximize Your Conversion Rates training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master conversion funnel analysis for professional-level performance

Develop optimization strategies tailored to the company

Implement certifying A/B tests on each funnel step

Design converting and measurable user journeys

Optimize conversion rates using advanced tools

Deploy a high-performing funnel in a real business context

Acquire certifying CRO skills for the company

Training program

Module 1Conversion Funnel Analysis: Precise Diagnosis (Google Analytics, Hotjar, Mixpanel)

Immersion in the complete audit of your current funnel, hands-on with tools like Google Analytics 4 to map drop-off stages, practical exercises on real company data, identification of friction points via heatmaps and session recordings with Hotjar, development of a personalized diagnostic report with key metrics, concrete e-commerce cases to visualize typical 60% visitor losses.

Module 2Conversion Funnel Optimization: A/B Tests and Personalization (Optimizely, VWO)

Design of variants to boost each funnel step, setup of multivariate A/B tests with Optimizely on landing pages and checkouts, practical workshops to segment audiences and personalize journeys, real-time results analysis via dedicated dashboards, optimization of CTAs and forms to reduce abandonment by 40%, production of actionable recommendations based on successful company cases.

Module 3Advanced Conversion Funnel: Automation and Retargeting (Klaviyo, Facebook Ads)

Integration of email and SMS automations to recover cart abandonments with Klaviyo, setup of cross-channel retargeting campaigns via Facebook Pixel and Google Ads, practical simulations on omnichannel funnels, impact measurement with advanced attribution modeling, development of behavioral triggers for upsell, creation of a scalable automation plan, testimonials on average 3x ROI.

Module 4Conversion Funnel Deployment: Scaling and Monitoring (Amplitude, Google Tag Manager)

Production deployment of an optimized funnel with Google Tag Manager for reliable tracking, setup of continuous monitoring via Amplitude to alert on drops, scaling workshops for high volumes, load testing and mobile-first optimization, completion of the ongoing project with a personalized KPI dashboard, governance plan for company maintenance, certification of acquired skills through practical evaluation.