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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise avancée du marketing de contenu, les entreprises perdent 70% de leads qualifiés, gaspillant en moyenne 45 000€ annuels en pubs inefficaces.
Les équipes stagnent avec un trafic organique en chute de 42%, alors que 84% des acheteurs B2B ignorent les marques sans contenu éducatif premium.
Risque majeur : 65% des content managers voient leur carrière bloquée par manque de ROI mesurable, tandis que concurrents dopés à l'IA captent 3x plus de conversions.
Chaque trimestre sans compétences certifiantes creuse un écart insurmontable, menaçant parts de marché et croissance durable.
The Formation Marketing de contenu - Maximiser ROI et leads qualifiés training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Marketing de contenu - Maximiser ROI et leads qualifiés training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Marketing de contenu - Maximiser ROI et leads qualifiés training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Plongez dans l'analyse fine de votre audience via buyer personas avancés et insights data, élaborez un calendrier éditorial sur 12 mois priorisé par potentiel ROI, exploitez Ahrefs et SEMrush pour cartographier opportunités sémantiques et gaps concurrents, réalisez ateliers collaboratifs sur cas réels d'entreprise, produisez un plan stratégique personnalisé avec KPIs mesurables, tout en intégrant tendances IA pour anticiper évolutions marché et maximiser visibilité organique dès le premier jour.
Passez à la création accélérée de contenus premium via outils IA comme Jasper et Midjourney combinés à rédaction experte, testez variantes via A/B testing sur plateformes comme Optimizely, mesurez performances en temps réel avec Google Analytics 4 et Hotjar pour heatmaps utilisateurs, développez stratégies repurposing vers LinkedIn, newsletters et podcasts, analysez funnel de conversion pour ajustements immédiats, finalisez avec un audit complet de votre pile contenu existante et roadmap d'optimisation actionable, transformant vos compétences en leviers business concrets.
Target audience
Content managers, responsables marketing digital, entrepreneurs en montée en compétences pour scaler leur stratégie en entreprise
Prerequisites
Expérience en marketing digital, maîtrise SEO on-page, utilisation de Google Analytics et création de contenu basique
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