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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Mastering the Creation and Strategic Use of Buyer Personas to Boost Your Digital Marketing training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering the Creation and Strategic Use of Buyer Personas to Boost Your Digital Marketing training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering the Creation and Strategic Use of Buyer Personas to Boost Your Digital Marketing training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Deployment in content strategy, channel selection, writing personalized messages, website UX optimization, offer personalization. Practical application on real cases.
Metrics to track, regular persona adjustments, methods for testing effectiveness, common pitfalls, and concrete solutions.
Synthesize data, segment, identify motivations, pains, barriers, goals. Draft a detailed persona sheet including biography, pain points, behavioral profile, digital journey.
Definitions, stakes, difference between target audience and persona, concrete examples of good and bad uses. Case studies of companies that benefited from personas in their strategy.
Methods and tools for gathering customer information: questionnaires, interviews, analytics data analysis, social networks, CRM. Typology of data sources (quantitative and qualitative).
Target audience
Entrepreneurs, marketing managers, communication officers, content creators, and anyone wishing to better target their marketing actions
Prerequisites
Basic knowledge of digital marketing appreciated, but not required
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