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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de Tag Manager, 75% des entreprises perdent jusqu'à 40% de leurs données analytics essentielles, selon des études Google, car elles dépendent de développeurs externes à 150€/h pour chaque ajustement mineur.
Cela génère des retards de campagnes marketing chiffrés à 20k€ annuels en opportunités manquées et insights clients invisibles.
Votre carrière plafonne face à des profils data-driven promus 2x plus vite.
Les concurrents optimisent leurs ROI en jours, pas en semaines.
Évitez ces pertes coûteuses : formez-vous maintenant pour tracker efficacement et booster vos performances web dès demain.
The Formation Tag Manager - Maîtriser le déploiement de tags web training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Tag Manager - Maîtriser le déploiement de tags web training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Tag Manager - Maîtriser le déploiement de tags web training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Plongez dans les bases de Google Tag Manager avec une installation guidée sur un site test réel, configurez votre premier conteneur en quelques clics via l'interface web intuitive, explorez les workspaces et permissions adaptées à l'entreprise, implémentez des tags simples pour Google Analytics lors d'exercices pratiques interactifs, activez le mode aperçu pour valider en live les configurations, et analysez des cas concrets de déploiement novice pour consolider vos acquis professionnels.
Passez à la pratique avancée en créant des déclencheurs personnalisés pour capturer les clics et scrolls, définissez des variables data layer pour un tracking enrichi sans code, déployez des tags pour les conversions e-commerce via des exercices sur sites réels, testez vos implémentations avec le mode debug et preview, optimisez les performances en identifiant les erreurs courantes, et préparez un plan de déploiement entreprise avec livrables concrets comme un audit tag prêt à l'emploi.
Target audience
Marketeurs digitaux, webmasters, analystes web débutants en quête de montée en compétences sur Tag Manager pour optimiser le tracking entreprise.
Prerequisites
Notions de base en web et marketing digital, aucun prérequis sur Google Tag Manager.
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