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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Cybersecurity training in Brighton in July 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Tucson in December 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
No-Code / Low-Code training in Leeds in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise avancée de Tag Manager, 75% des sites e-commerce perdent 25% de données de conversion critiques, selon études Gartner, impactant directement les ROI marketing à hauteur de 15-30k€ annuels par site.
Les analystes stagnent en carrière, incapables d'optimiser les funnels complexes, tandis que les concurrents captent les insights précieux pour scaler.
Les entreprises risquent des amendes RGPD pour tracking non conforme, érodant la confiance client.
Agissez dès maintenant pour sécuriser vos performances analytics et propulser votre expertise professionnelle.
The Formation Tag Manager - Maîtriser les implémentations complexes training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Tag Manager - Maîtriser les implémentations complexes training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Tag Manager - Maîtriser les implémentations complexes training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Plongez dans les variables user-defined, lookup tables et constantes regex, configurez des triggers event-based et DOM ready pour des flux précis, implémentez des tags HTML/JS personnalisés sur des cas d'entreprise réels, testez en mode preview et debug avec exercices pratiques interactifs, générez un schéma de configuration validé comme livrable initial, renforçant vos compétences professionnelles en 7 heures efficaces.
Explorez le data layer avancé pour e-commerce et SPAs, activez le consent mode v2 pour RGPD, intégrez des tags server-side et custom events avec outils comme GA4, réalisez des exercices sur multi-domaines et cross-device tracking, simulez des scénarios business critiques en distanciel, produisez des templates réutilisables et rapports d'intégration, perfectionnant vos compétences certifiantes en 7 heures dynamiques.
Analysez les conflits de tags et gaspillages de performance via Tag Assistant, optimisez les chargements asynchrones et conditions prioritaires, déboguez des erreurs courantes sur cas concrets d'entreprise, mesurez l'impact sur KPI web analytics, finalisez un audit complet avec recommandations actionnables, consolidez via projet pratique certifiant en 7 heures, boostant vos expertises professionnelles pour des retours ROI immédiats.
Target audience
Analystes web seniors, responsables marketing digital, développeurs front-end pour une montée en compétences en tracking avancé
Prerequisites
Maîtrise intermédiaire de Google Tag Manager, bases solides en JavaScript et HTML, expérience en Google Analytics et web analytics
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