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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
No-Code / Low-Code training in Leeds in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Explore the latest Power BI training options, essential Microsoft certifications like PL-300 and DP-600, and promising career trajectories for data professionals targeting April 2026.
Artificial Intelligence training in Mesa in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise de Google Tag Manager 2026, 65% des données de tracking sont perdues ou biaisées, entraînant une sous-estimation du ROI marketing jusqu'à 40% sur les campagnes.
Les erreurs de consent mode génèrent des amendes RGPD moyennant 20 000€ par incident, avec 4% du CA global en risque pour les entreprises non conformes.
Les équipes sans compétences server-side passent 50% plus de temps en debugging, retardant les insights business critiques.
En 2026, 82% des leaders analytics exigent GTM avancé, écartant les profils obsolètes et creusant l'écart concurrentiel : ne sacrifiez pas vos performances data par inaction.
The Formation Google Tag Manager 2026 - Optimiser le tracking avancé training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Google Tag Manager 2026 - Optimiser le tracking avancé training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Google Tag Manager 2026 - Optimiser le tracking avancé training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Plongez dans la configuration de conteneurs GTM server-side pour un tracking résilient et RGPD-compliant, prise en main des variables JavaScript personnalisées et triggers événementiels complexes, intégration fluide avec GA4 et Google Ads via data layer enrichi, développement de templates tags sur mesure avec exercices pratiques sur votre site e-commerce réel, mise en place du consent mode v2 pour gérer les CMP avancés, audits complets avec outils preview/debug, production de rapports d'optimisation et plan de déploiement en production avec versioning workspaces.
Target audience
Analystes web, marketeurs digitaux, responsables data en entreprise pour une montée en compétences certifiante
Prerequisites
Maîtrise de Google Tag Manager intermédiaire, Google Analytics 4, bases de JavaScript et HTML/CSS
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