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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Artificial Intelligence training in Cardiff in May 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Discover step-by-step methods to master bookkeeping and accounting fundamentals in April 2026. Explore online courses, tools, practice tips, and future trends like AI integration for aspiring professionals.
Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Master influence and persuasion skills for 2026 with proven strategies, emerging tech, and practical exercises tailored for professional growth in a dynamic world.
Don't let this gap widen
Sans maîtrise de GA4, les entreprises perdent 30% de visibilité sur leurs données web critiques, entraînant des décisions marketing erronées coûtant jusqu'à 25% de CA en opportunités manquées.
En 2026, avec la fin des cookies tiers, 68% des sites non préparés risquent des amendes RGPD supérieures à 50k€ par incident.
Les équipes sans compétences GA4 passent 40% de temps en plus sur des analyses manuelles inefficaces, creusant l'écart concurrentiel et freinant les promotions internes.
Maîtrisez GA4 dès maintenant pour sécuriser vos performances analytiques.
The Formation GA4 - Maîtriser l'analyse web pour 2026 training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation GA4 - Maîtriser l'analyse web pour 2026 training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation GA4 - Maîtriser l'analyse web pour 2026 training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Découverte immersive de GA4 via la création d'un compte professionnel, installation du code de suivi sur un site test avec Google Tag Manager, configuration des événements standards et personnalisés pour capturer les interactions utilisateurs, exploration des rapports en temps réel et acquisition, exercices pratiques sur des cas concrets d'entreprise comme le tracking e-commerce, réalisation d'un premier dashboard personnalisé avec métriques clés, retours immédiats du formateur pour consolider les acquis.
Plongée dans l'analyse approfondie avec création de segments d'audience personnalisés pour cibler les comportements spécifiques, configuration des objectifs de conversion et attribution multi-canaux adaptés aux scénarios 2026 sans cookies tiers, utilisation des explorations GA4 pour modéliser des parcours utilisateurs, intégration des outils de consentement CMP pour respecter RGPD, cas pratiques sur l'optimisation de campagnes marketing réelles, production d'un rapport final actionable avec recommandations business, simulation d'évolutions futures pour anticiper les changements.
Target audience
Marketeurs digitaux, analystes web, responsables marketing souhaitant une montée en compétences sur GA4 en entreprise
Prerequisites
Notions de base en marketing digital et utilisation d'interfaces analytics comme Google Analytics Universal
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