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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in Raleigh in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in San Francisco in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Cybersecurity training in Sheffield in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
The Training YouTube Ads - Optimize campaigns for maximum ROI training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training YouTube Ads - Optimize campaigns for maximum ROI training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training YouTube Ads - Optimize campaigns for maximum ROI training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
In-depth analysis of your existing campaigns using Google Ads Editor and YouTube Analytics, identification of underutilized performance levers, definition of SMART objectives aligned with business KPIs, budget modeling and forecasting via Performance Planner, practical exercises on real e-commerce cases to design an optimized YouTube Ads campaign plan, production of a professional creative brief with concrete deliverables.
Dive into TrueView, Bumper, and Non-skippable formats to maximize engagement, scripting and video editing with Adobe Premiere and Canva Pro directly in YouTube Studio, A/B testing of thumbnails and opening hooks on test audiences, integration of dynamic calls-to-action, practical workshops to produce three ready-to-launch YouTube Ads variants, trainer feedback on projected conversion impact.
Build advanced lookalike audiences via Google Ads Audience Manager and imported CRM data, refined segmentation by demographics, interests, and YouTube behaviors, setup of dynamic cross-device remarketing, exploration of in-stream and discovery placements, practical simulations on real datasets to target 1 million qualified views, optimization of exclusions to reduce CPC by 30%, with finalized audience report.
Deployment of Smart Bidding strategies like Target ROAS and Maximize Conversions tailored to YouTube Ads, customization of Google Ads scripts for real-time automated adjustments, monitoring of video Quality Scores and on-the-fly tweaks, case studies on campaigns with 100k€ budgets achieving 40% performance uplift, exercises to implement custom optimization rules, production of a Google Data Studio dashboard for daily tracking.
Deep integration of YouTube Ads with Google Analytics 4 for cross-funnel tracking, data-driven attribution modeling and Lifetime Value calculation, secure scaling to multi-channel budgets with incremental tests, post-campaign audit and iterative recommendations, finalization of red thread project with presentation, delivery of certifying templates and action plan for 3x ROI in business.
Target audience
Digital marketers, acquisition managers, SEA experts, and media agencies seeking to upskill in YouTube Ads
Prerequisites
Advanced mastery of Google Ads, experience in paid video campaigns, performance analysis with Google Analytics 4
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