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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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The Training: Mastering Google Analytics: Web Performance Analysis and Tracking training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering Google Analytics: Web Performance Analysis and Tracking training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering Google Analytics: Web Performance Analysis and Tracking training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of web analytics and Google Analytics, explanation of the measurement model, account creation, selection of property and view parameters, tracking code installation on various CMS, concepts of property and view, verification and functionality testing, key initial reports to know.
Exploration of standard reports: audience, acquisition, behavior, conversions. Use of dimensions and metrics. Implementation of advanced segments, filter creation, goal creation and tracking (macro and micro-conversions), custom event setup. Introduction to e-commerce tracking, conversion funnel configuration, in-depth analysis of traffic sources and campaigns (UTM).
Creation of custom reports tailored to specific needs, introduction and hands-on with Google Data Studio for data visualization. Introduction to Google Tag Manager: principles, installation, and configuration of tags, triggers, and variables. Practical cases: marketing campaign analysis, e-commerce site conversion optimization, specific goal tracking, and custom dashboard setup. Performance evaluation and strategic recommendations.
Target audience
Marketing managers, communication officers, webmasters, analysts, and anyone wishing to improve website performance tracking.
Prerequisites
Basic knowledge of the web and professional websites.
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