Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Retargeting - Maximizing Advertising Conversions training are: Experience in online advertising, proficiency in Google Ads and Meta Ads, knowledge of analytics tracking. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Retargeting - Maximizing Advertising Conversions training is available in remote. The format can be adapted to your needs (inter, intra, custom).

Training Retargeting - Maximizing Advertising Co... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Retargeting - Maximizing Advertising Conversions training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Retargeting - Maximizing Advertising Conversions training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Retargeting - Maximizing Advertising Conversions training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master retargeting strategies for high-performing professional campaigns

Configure dynamic audiences and advanced segments in a business setting

Optimize cross-platform retargeting flows to maximize conversions

Analyze key retargeting metrics using certified data-driven tools

Implement A/B tests and automations to scale advertising skills

Develop customized retargeting plans tailored to business objectives

Training program

Module 1Retargeting Fundamentals: Configure Pixels and Tracking Tags (Google Tag Manager, Meta Pixel, Advanced Tools)

Dive into the basics of retargeting by installing and testing tracking pixels on real sites, configure Google Tag Manager for smooth event management, explore Meta Pixel to capture cart abandonments, conduct practical audits on your own data, produce an initial operational tracking report ready for professional campaigns, transform these first steps into solid foundations for immediate ROI.

Module 2Retargeting Audiences: Segment and Personalize Prospects (Custom Audiences, Lookalikes, Dynamic Exclusions)

Create custom audiences by segmenting visitors, buyers, and abandonments via Google Ads and Meta Ads, test lookalikes to expand your qualified reach, apply exclusions to avoid costly over-targeting, simulate real e-commerce scenarios with anonymized data, generate exportable segments to other platforms, master these techniques for hyper-personalized messages that boost reconversions from the first week.

Module 3Retargeting Campaigns: Deploy on Google and Meta (Display, Search, Video Remarketing)

Launch multi-format retargeting campaigns by configuring dynamic display ads on Google, integrate search retargeting to intercept hot searches, deploy Meta videos to rekindle interest, optimize budgets and bids in real-time on concrete business cases, track initial live performance, produce a personalized dashboard showing immediate uplift, take action to transform cold prospects into loyal customers.

Module 4Retargeting Optimization: A/B Testing and Automations (Smart Rules, Custom Scripts)

Test creative variants and messages via rigorous A/B on real audiences, automate bid adjustment rules with Google Ads scripts, integrate Zapier for smooth cross-platform flows, analyze click heatmaps to refine visuals, apply rapid iterations to your red thread project, generate a replicable optimization playbook for teams, accelerate your skills for self-improving campaigns that multiply sales.

Module 5Retargeting Analysis: Measure ROI and Scale (Multi-Touch Attribution, Advanced Reports, Case Studies)

Dive into post-campaign analysis with Google Analytics 4 attribution models, calculate precise ROI using numerical formulas on live data, explore e-commerce case studies with +70% conversion uplift, scale to programmatic and connected TV, prepare a final certifying report with business recommendations, defend your strategy in front of the trainer, leave with an actionable plan for sustainable business performance.