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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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The Training Matomo - Analyze Web Traffic in the Enterprise training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Matomo - Analyze Web Traffic in the Enterprise training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Matomo - Analyze Web Traffic in the Enterprise training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Installation of a dedicated Matomo server on cloud or local, configuration of universal tracking tags for websites and apps, setup of custom event and e-commerce tracking, integration of heatmaps and session recordings to visualize user journeys, practical exercises on a real website with GDPR validation, creation of initial automatic alerts and reliability tests in business conditions.
Creation of advanced segments to target specific behaviors, definition of goals and conversion funnels to measure ROI, design of custom dashboards with interactive widgets, exploration of the Matomo API for automations and exports to Excel or BI tools, workshops on concrete traffic optimization cases and bounce rate reduction, production of automated reports ready for management, review of the ongoing project with actionable recommendations.
Target audience
Digital marketers, web project managers, analytics managers seeking professional skill enhancement
Prerequisites
Basic knowledge of Matomo or Google Analytics, notions of HTML, JavaScript, and SQL
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