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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Mastering PESTEL Analysis to Drive Business Strategy training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering PESTEL Analysis to Drive Business Strategy training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering PESTEL Analysis to Drive Business Strategy training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Definition, origins, and strategic role of PESTEL analysis. How PESTEL integrates with other strategic diagnostic tools (SWOT, Porter, etc.). Challenges for today's businesses and organizations. Concrete examples of sectoral applications.
In-depth exploration of each pillar: Political, Economic, Sociocultural, Technological, Environmental, Legal. Identification of key factors by sector. Methods for detecting opportunities and threats. Supported by sectoral and country case studies.
Steps for conducting a successful PESTEL: documentary research, identification of reliable sources, strategic monitoring, prioritization and weighting of factors. From data collection to formulating strategic recommendations. Group simulation: PESTEL analysis on a company or project.
Interpreting results and integrating with other analysis tools (SWOT, Porter matrix, competitive analysis). Supporting decision-making and operational implementation. Common pitfalls and biases, tool limitations, and suggestions for complementary methods.
Target audience
Executives, managers, marketing managers, project managers, consultants, and anyone involved in corporate strategic thinking
Prerequisites
No prerequisites
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