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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Boosting Revenue through Cross-Sell: Strategies and Best Practices training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Boosting Revenue through Cross-Sell: Strategies and Best Practices training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Boosting Revenue through Cross-Sell: Strategies and Best Practices training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Introduction to cross-sell: key concepts, difference between upsell and cross-sell. Why cross-sell will maximize your revenue? Analysis of opportunities in different sectors (B2B and B2C). Identifying customer profiles suitable for cross-sell. Segmenting and qualifying customer databases for cross-sell. Workshop: list ideas for complementary products or services to your existing offer. Case study of companies that succeeded with their cross-sell strategy. Designing personalized scenarios: offer the right product at the right time. Scripts for customer approach (in-store, phone, e-commerce). Mistakes to avoid to prevent degrading the customer experience. Digital focus: integrate cross-sell on your website, in your emails, and during the purchase journey. Examples of pop-ups, bundles, automatic suggestions, post-purchase emails. Cross-sell software tools and solutions (CRM, marketing automation, e-commerce plugins). Indicators to monitor: conversion rate, average basket size, repurchase rate. Setting up a simple dashboard for tracking cross-sell performance. Role-playing and simulations: cross-selling face-to-face, by phone, and remote cross-sell management.
Target audience
Sales representatives, marketing managers, customer relationship managers, product managers, online sales managers
Prerequisites
Basic knowledge of sales or marketing
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