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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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Master influence and persuasion skills for 2026 with proven strategies, emerging tech, and practical exercises tailored for professional growth in a dynamic world.
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The Copywriting Training - Writing Copies That Drive Massive Conversions training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Copywriting Training - Writing Copies That Drive Massive Conversions training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Copywriting Training - Writing Copies That Drive Massive Conversions training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Dive into the detailed analysis of brain mechanisms to captivate attention, explore 16 cognitive biases applied to copy with real e-commerce case studies, conduct audits of existing copies to identify subtle weaknesses, build your first personalized emotional triggers framework, test live on advanced personas, and produce a persuasion matrix ready for business deployment, ensuring immediate connection with the target audience.
Transform your copies into irresistible epics by mastering the StoryBrand framework for B2B, deconstruct success stories from giants like Apple or Airbnb, write complete narrative arcs for landing pages with emotional twists, integrate cliffhangers for sequential emails, practice collaborative workshops on participants' real projects, analyze engagement metrics, and deliver a personalized story bible, boosting open rates by 40% from the first deployment.
Go on the offensive with hard data-based copies, set up multivariate split tests on headlines and CTAs via Google Optimize, interpret heatmaps and session recordings with Hotjar to reveal hidden friction points, rewrite existing copies live based on quantitative insights, simulate optimized e-commerce funnels to reduce churn by 30%, produce predictive ROI reports and a continuous iteration playbook, turning every word into a measurable sales lever.
Master omnichannel orchestration for explosive campaigns, integrate long-form copies into automated funnels via Klaviyo, adapt persuasive angles for paid Facebook and Google ads with scaling rules, create swipe files for 10 customer touchpoints, test cross-platform consistency on real business cases, deploy a complete pilot sequence with advanced UTM tracking, and conclude with a skills certification including a deliverable portfolio ready for immediate business production.
Target audience
Senior copywriters, marketing directors, e-commerce entrepreneurs seeking to upskill and boost ROI
Prerequisites
3 years of experience in persuasive copywriting, mastery of AIDA/PSR frameworks, analysis of existing copy performance
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