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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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The Training Conversion Rate - Maximizing E-commerce Revenues training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Conversion Rate - Maximizing E-commerce Revenues training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Conversion Rate - Maximizing E-commerce Revenues training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Immersion in your real data to identify conversion leaks, in-depth hands-on with Google Analytics 4 using custom events and user flows, use of Hotjar for heatmaps and session recordings, practical exercises on a concrete e-commerce funnel, development of a quantified diagnostic report with immediate action priorities, highlighting each potential optimization for quick revenue gains.
Exploration of advanced psychological levers such as urgency and social proof applied to conversion rates, modeling proprietary CRO frameworks based on business cases, collaborative workshops to redesign product pages and checkouts, integration of measurable micro-conversions, A/B scenario simulations with tools like Optimizely, production of a personalized strategic plan ready for deployment to immediately boost professional sales.
Practical setup of advanced A/B and multivariate tests via VWO and Google Optimize on live sites, mastery of Bayesian statistics for reliable rapid results, audience segmentation for persona-targeted tests, analysis of variance and quantified uplift on conversion rates, paired exercises on real carts, generation of automated reports with data-backed recommendations, transforming each test into a profitable lever for the business.
Deployment of advanced personalization with Dynamic Yield and Adobe Target to adapt content in real-time, modeling dynamic journeys based on past behaviors, integration of predictive AI for conversion scoring, workshops on product recommenders boosting rates by 20-30%, live tests on realistic fictional e-commerce, creation of scalable business rules, delivering ready implementations for certified and performant production personalization.
Building custom dashboards with Looker Studio for continuous conversion rate tracking, setup of alert automations via Zapier and webhooks, precise ROI calculation on optimizations via cohort analysis, review of the ongoing project with business impact measurement, multi-channel scaling plan for businesses, delivery of a complete playbook with templates, ensuring professional autonomy and sustainable gains in e-commerce competitiveness.
Target audience
E-commerce managers, growth marketers, digital product managers for professional skill development
Prerequisites
Mastery of Google Analytics 4, experience in A/B testing and conversion funnel analysis
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