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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de l’optimisation du taux de conversion (CRO), 88% des visiteurs de votre site quittent sans convertir, gaspillant un trafic payant coûteux.
Les entreprises sans stratégie CRO perdent en moyenne 200 000 € par an en revenus potentiels, avec des abandons de panier atteignant 70% dus à une UX défaillante.
Cette négligence freine la croissance, expose à une concurrence impitoyable et menace directement la pérennité de votre business digital.
Chaque mois d’inaction creuse un déficit de 15-20% sur votre CA, rendant toute récupération exponentiellement plus difficile.
The Maîtriser l’Optimisation du Taux de Conversion (CRO) pour Booster vos Performances Digitales training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser l’Optimisation du Taux de Conversion (CRO) pour Booster vos Performances Digitales training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser l’Optimisation du Taux de Conversion (CRO) pour Booster vos Performances Digitales training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Définition du taux de conversion, panorama des indicateurs clés (KPI), méthodes de mesure et benchmarks par secteur. Exploration des outils de suivi : Google Analytics, Google Tag Manager, Hotjar. Étude de cas réels : compréhension de l’entonnoir de conversion, repérage des points de friction avec des heatmaps, questionnaires et analytics.
Analyse du comportement utilisateur : principes de l’UX, psychologie cognitive appliquée au web, mapping des personas. Focus sur les micro-conversions et macro-conversions. Auditer un parcours client, identifier les leviers d’optimisation du tunnel d’achat, rédaction d’appels à l’action percutants et optimisation des formulaires. Introduction à la persuasion et à la construction de la confiance (éléments rassurants, social proof, urgences, garanties).
Choisir et élaborer des hypothèses de tests (A/B, multivariés), outils de test (Google Optimize, AB Tasty, Optimizely). Créer et piloter une roadmap de tests, exploiter les retours utilisateurs (heatmaps, feedbacks). Analyser les résultats : notion de significativité statistique, interprétation des données, application du test & analyse post-test. Méthodologie d’amélioration continue et suivi d’indicateurs. Restitution des résultats devant ses équipes et pilotage de décisions data-driven.
Target audience
Responsables marketing, webmasters, entrepreneurs, chefs de projet digital, responsables e-commerce
Prerequisites
Connaissance de base du web et du marketing digital
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