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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Explore the latest Power BI training options, essential Microsoft certifications like PL-300 and DP-600, and promising career trajectories for data professionals targeting April 2026.
Cybersecurity training in Oklahoma City in December 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Explore the evolving role of artificial intelligence in crafting tailored educational journeys, with projections for groundbreaking advancements by April 2026.
Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise du retargeting 2026, 70% des visiteurs qualifiés abandonnent sans reconversion, coûtant en moyenne 25% de CA perdu par mois aux e-commerces.
Les campagnes non cookieless voient leur efficacité chuter de 50% dès 2026, générant 2x plus d'erreurs de tracking et amendes RGPD jusqu'à 4% du CA.
Les experts sans ces compétences avancées sont écartés par 82% des recruteurs en marketing digital.
Chaque trimestre sans formation creuse un écart concurrentiel fatal, avec des ROI inférieurs de 40% face aux équipes certifiées.
The Formation Retargeting 2026 - Maximiser les conversions automatisées training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Retargeting 2026 - Maximiser les conversions automatisées training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Retargeting 2026 - Maximiser les conversions automatisées training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Analyse des évolutions réglementaires 2026 et impact sur le retargeting professionnel, prise en main de Privacy Sandbox et server-side tagging via Google Tag Manager, exercices pratiques sur la migration cookieless d'une campagne existante, création d'audiences first-party data enrichies par IA, cas concret d'entreprise avec plan de transition et mesure d'impact ROI immédiat pour valider vos compétences expertes.
Configuration de funnels retargeting multi-chaînes avec Custom Audiences et Lookalike avancés, intégration server-to-server pour Meta et Google via APIs, ateliers pratiques sur l'automatisation des bids dynamiques et exclusions intelligentes, développement de journeys personnalisés basés sur micro-conversions, test en live sur un compte sandbox avec optimisation temps réel, production de rapports livrables pour déploiement en production et scaling entreprise.
Déploiement d'IA pour prédiction de churn et uplift modeling dans le retargeting, setup avancé de tracking cross-device avec BigQuery et attribution modeling, exercices sur A/B testing multivarié et budget allocation automatisée, analyse de cas réels d'e-commerces avec +30% ROI post-formation, création de dashboards Looker personnalisés pour monitoring continu, plan d'action stratégique certifiant pour intégrer ces compétences en entreprise dès demain.
Target audience
Responsables acquisition, experts SEA, marketeurs digitaux en quête de compétences retargeting avancées pour l'entreprise
Prerequisites
Maîtrise des plateformes Google Ads, Meta Ads, GA4 et Tag Manager, expérience en campagnes paid media complexes
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