Loading...
Please wait a moment
Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
Loading available slots...
Discover comprehensive Tailwind CSS training essentials for web developers. Learn utility-first styling, best practices, and future trends shaping web design in April 2026.
Explore the evolving role of artificial intelligence in crafting tailored educational journeys, with projections for groundbreaking advancements by April 2026.
Artificial Intelligence training in Raleigh in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in San Francisco in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise intermédiaire du copywriting, vos landing pages convertissent 60% moins que la moyenne sectorielle, gaspillant des milliers d'euros en trafic qualifié non monétisé.
Les entreprises paient cher ces lacunes : 25% de CA perdu annuellement selon HubSpot, avec des tests A/B prouvant des uplifts de 30-50% pour les copies optimisées.
En 2024, 78% des marketeurs intermédiaires stagnent en carrière, écartés par des concurrents livrant des résultats mesurables.
Chaque mois sans compétences avancées creuse l'écart compétitif, expose à des échecs de campagnes et freine la croissance business durable.
The Formation Copywriting - Rédiger des copies qui convertissent training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Copywriting - Rédiger des copies qui convertissent training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Copywriting - Rédiger des copies qui convertissent training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Décortication de copies gagnantes de leaders comme Apple et Amazon, application immédiate des formules AIDA et PAS sur vos propres projets, rédaction intensive de headlines irrésistibles avec analyse de taux de clic, exercices collaboratifs sur storytelling captivant pour engager l'audience, feedback expert personnalisé en temps réel, production d'une première copy complète pour landing page, cas concrets d'entreprises avec livrables prêts à déployer et optimisés pour conversion.
Conception de séquences email automatisées ultra-performatives avec focus sur open rates et clics, mise en place de tests A/B sur copies réelles via outils comme Google Optimize et Hotjar, analyse fine des métriques de conversion pour itérations rapides, rédaction de scripts vendeurs pour vidéos et webinars, ateliers pratiques sur objection handling en copy pro, simulation de campagnes e-commerce complètes, élaboration d'un plan d'action stratégique avec KPIs mesurables, remise de templates certifiants pour application immédiate en entreprise.
Target audience
Marketeurs, rédacteurs web, entrepreneurs et responsables communication pour une montée en compétences professionnelle
Prerequisites
Bases en rédaction marketing, pratique de l'écriture persuasive et connaissance des fondamentaux du digital
Loading...
Please wait a moment





























