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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
10 spots per session maximum — 7 already taken
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30 free minutes with a training advisor — no commitment.
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Without mastery of TikTok Shop, e-commerce businesses forfeit 65% of potential social commerce revenue, as unoptimized listings convert just 1.2% of traffic versus 4.5% for proficient sellers, per eMarketer reports.
This equates to an average $14,000 monthly loss for mid-sized online stores, compounded by wasted ad spend exceeding $5,000 per campaign.
Neglecting these skills exposes your company to aggressive competitors capturing market share, stalling growth and threatening your career trajectory in a $17 billion platform exploding 250% annually.
Every month without upskilling amplifies these irrecoverable costs.
The Training: Master TikTok Shop - Boost Your Online Sales with the Power of Social Commerce training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Master TikTok Shop - Boost Your Online Sales with the Power of Social Commerce training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Master TikTok Shop - Boost Your Online Sales with the Power of Social Commerce training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Overview of social commerce and TikTok Shop, positioning TikTok Shopping in the omnichannel strategy, eligibility conditions, seller account registration and setup, store configuration, product catalog management, customization, compliance best practices.
Understand TikTok algorithms, production of engaging product videos, brand storytelling and authenticity, product integration in videos and lives, influencer strategy with affiliate creators, editorial planning, integrated creation tools, promotional campaign management, qualified traffic generation.
Creation and management of TikTok Ads campaigns, targeting and budgeting, setup of tracking pixels, analysis of sales KPIs on TikTok Shop, audience data interpretation, A/B testing, product listing optimization techniques, integrated TikTok Shop customer service management, dispute prevention, loyalty strategy, roadmaps to improve profitability.
8 participants max.
$3,812 / per person
3 days
remoteTarget audience
Entrepreneurs, e-commerce managers, community managers, project leaders wishing to develop their sales on TikTok Shop
Prerequisites
Basic knowledge of digital marketing and social media usage
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Intermediate
€3,465.003 days
remote8 pers. max.Intermediate€3,465.003 daysremote8 pers. max.Advanced€2,310.002 daysremote8 pers. max.Intermediate€2,310.002 daysremote8 pers. max.
