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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
10 spots per session maximum — 8 already taken
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Without mastering Google Ads, businesses pour money into campaigns that fail to deliver, targeting the wrong audience and squandering budgets on irrelevant clicks.
Studies show companies waste 26% of their ad spend—averaging $5,000 monthly for SMEs—due to suboptimal bidding, keywords, and ad copy.
This drains profits, stalls lead generation, and cedes prime search real estate to competitors, risking up to 40% fewer conversions.
Every delayed optimization means lost revenue and eroding market share in a pay-per-click battlefield.
The SEA: Mastering Google Ads to Boost Your Visibility – Practical and Essential Training training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the SEA: Mastering Google Ads to Boost Your Visibility – Practical and Essential Training training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the SEA: Mastering Google Ads to Boost Your Visibility – Practical and Essential Training training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Introduction to Search Engine Advertising; overview of main platforms (Google Ads, Bing Ads); differentiate SEO and SEA; essential terminology (CPC, CPM, CTR, Quality Score, etc.); first steps on Google Ads: account setup, interface, basic settings.
Structuring a campaign: ad groups, campaign types (Search, Display, Shopping); keyword research and selection; writing compelling and effective ads; ad extensions; bidding strategies; advanced targeting (geographic, demographic, devices). Real case studies and workshops.
Tracking conversions and learning conversion tracking; using Google Analytics and Google Ads reports; reading KPIs (click-through rate, conversion rate, cost per conversion, ROAS); advanced optimization techniques (A/B testing, exclusions, bid adjustments). Setting up a budget management strategy and action plan to launch your first campaign.
Target audience
Marketing managers, entrepreneurs, freelancers, SMEs wishing to discover and optimize paid advertising on search engines.
Prerequisites
No prior SEA knowledge required. Proficiency in office tools and web browsing.
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