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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
10 spots per session maximum — 7 already taken
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30 free minutes with a training advisor — no commitment.
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The Training SEA - Maximizing the ROI of Google Ads Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training SEA - Maximizing the ROI of Google Ads Campaigns training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training SEA - Maximizing the ROI of Google Ads Campaigns training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Analysis of existing SEA audits. Expert Google Ads account configuration. Smart bidding strategies and maximize clicks. Multichannel campaign portfolio management. Hands-on practice on e-commerce case studies. Professional exercises on high budgets. Launch of optimized ongoing SEA project. Integration of custom scripts. Focus on enterprise-level skills. (112 words)
Implementation of Google Ads automation rules. Creation of RLSA and dynamic audiences. Cross-device remarketing strategies. Advanced A/B tests on creatives. Mobile-first performance management. Real retail and leadgen cases. Exercises on product data feeds. Expert Quality Score optimization. Ongoing project: advanced remarketing. Hands-on Performance Max tools. Development of certified SEA skills. (98 words)
GA4 and BigQuery integration for SEA tracking. Advanced multi-touch attribution models. ROAS and LTV optimization. API scripts for scalability. GDPR compliance in SEA. Fortune 500 enterprise case studies. Real ROI audit exercises. Finalization of ongoing project. Secure production deployment. Professional skills evaluation. Google Ads certification preparation. Focus on measurable business impact. (105 words)
Target audience
Acquisition Managers, SEA Consultants, Digital Marketing Managers for expert skill development
Prerequisites
Experience >2 years in SEA, proficiency in Google Ads Editor, Google Analytics 4, budgets >50k€/month
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