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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Optimizing Page Titles for Effective Natural SEO training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Optimizing Page Titles for Effective Natural SEO training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Optimizing Page Titles for Effective Natural SEO training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Introduction to Title tags, their importance in natural referencing. How search engines work and the weight of titles in indexing and ranking. Difference between Title tag, H1, and meta title.
Study of search intent, selection of relevant keywords, use of free SEO tools (Google Keyword Planner, Ubersuggest). Practical exercises in identifying and prioritizing keywords.
Respect the ideal length (50-60 characters), techniques for making a title unique and engaging. Examples of improving existing page titles. Errors to avoid (duplication, over-optimization, lack of clarity).
Practical cases: home pages, product pages, blog articles, landing pages. Customization based on target audiences and user journey.
Overview of SEO tools (Screaming Frog, SEMrush, Yoast SEO). Conducting a mini-audit: analysis of current titles, identification of improvement areas, group writing of new optimized titles.
Target audience
Marketing managers, web writers, content creators, beginner SEO managers
Prerequisites
Basic proficiency with a computer and ability to navigate the internet
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