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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Mastering Product Catalog Management: Strategies, Tools and Digitalization training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering Product Catalog Management: Strategies, Tools and Digitalization training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering Product Catalog Management: Strategies, Tools and Digitalization training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Definition of a catalog and its roles in the company. Different types of catalogs (paper, digital, B2B, B2C). Product lifecycle flows. Best practices for structuring a catalog: categorization, hierarchy, product sheets, families, variants. Introduction to standards and norms (classification, EAN, structured data).
Main management tools (advanced Excel, PIM solutions, DAM). Data entry and enrichment (media, descriptions, technical attributes). Multi-channel catalog synchronization: e-commerce site, marketplaces, ERP. Methodology for updates and change management. Catalog data security and quality (control, validation, GDPR).
Optimization for conversion and web visibility: SEO structuring of product sheets, online catalog UX, internal search engines and filters. Personalization and segmentation. Catalog animation: new products, promotions, clearance. Catalog performance analysis (KPIs, reporting). Evolution projects and innovations (dynamic catalogs, automation, artificial intelligence).
Target audience
Sales managers, product managers, catalog managers, e-commerce managers, anyone involved in the management or enhancement of a product catalog.
Prerequisites
Initial experience in product management or sales, comfortable with office tools.
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