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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
10 spots per session maximum — 8 already taken
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Without mastery of YouTube video advertising, companies waste 35% of ad budgets—averaging $75,000 annually for mid-sized firms—on ineffective targeting and creatives, per Google Ads benchmarks.
This inefficiency drives a 28% ROI shortfall, crippling lead generation and market share in a platform viewed by 2.5 billion users monthly.
Marketing leaders risk career derailment, as 62% of promotions hinge on proven video ad expertise amid rising competition.
Every month without advanced optimization, businesses forfeit 40% of potential visibility to rivals dominating search results.
The Training YouTube Ads: Mastering Video Advertising to Boost Your Visibility training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training YouTube Ads: Mastering Video Advertising to Boost Your Visibility training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training YouTube Ads: Mastering Video Advertising to Boost Your Visibility training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Overview of the video advertising market. YouTube Ads mechanisms: operation, formats (InStream, Discovery, Bumper, Outstream), terminology. Setting up a Google Ads account for YouTube. Creating the first campaign. Theory on video marketing funnel.
Advanced targeting: audience customization, proprietary data, remarketing, lookalike, keywords, placements, and exclusions. Audience creation workshop. Building an effective storyboard for an ad. Best practices for shooting and editing. Thumbnail optimization. Concrete cases and analysis of inspiring campaigns.
Reading and interpreting results: key KPIs, attribution, tracking setup, Google Analytics parameters related to YouTube Ads. Advanced optimization techniques for cost per view and CPA. Using scripts and Google Ads automations. Continuous optimization and A/B testing. ROI analysis, custom reports. Post-training action plan and strategic monitoring.
Target audience
Marketing managers, entrepreneurs, communicators, digital communication officers, SEA consultants, and agencies wishing to develop their expertise in YouTube video advertising.
Prerequisites
Master the basics of digital marketing and have an active Google Ads account.
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