Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training SEA - Optimize Your High-Performing Google Ads Campaigns training are: Basic knowledge of Google Ads, digital marketing fundamentals, and Google Analytics. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training SEA - Optimize Your High-Performing Google Ads Campaigns training is available in in-person. The format can be adapted to your needs (inter, intra, custom).

Training SEA - Optimize Your High-Performing Goo... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training SEA - Optimize Your High-Performing Google Ads Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training SEA - Optimize Your High-Performing Google Ads Campaigns training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training SEA - Optimize Your High-Performing Google Ads Campaigns training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master advanced SEA strategies for profitable professional campaigns

Develop skills in structuring optimized Google Ads accounts

Set up high-performing Shopping and Display campaigns in a business context

Analyze data to optimize ROI for paid advertising

Implement remarketing and custom audiences with certification

Deploy A/B tests and automations to boost conversions

Training program

Module 1Day 1: Advanced Structuring and Configuration of SEA Campaigns

Review of Google Ads accounts. Optimal hierarchical structuring. Setup of advanced Search campaigns. Implementation of negative keywords. Practical exercises on real business cases. Optimization of smart bidding. Creation of the ongoing project: real e-commerce campaign. Management of ad extensions. Hands-on practice with Google Ads Editor. Analysis of Quality Scores. Exercises on match types. Preparation of audiences for remarketing. 120 words of practical content focused on professional skills.

Module 2Day 2: Optimization, Analysis, and SEA Deployment in Production

Performance analysis with Google Analytics. ROI optimization via advanced reports. Setup of Shopping campaigns and Performance Max. A/B tests on ads and landing pages. Automation of rules and scripts. Dynamic remarketing for reconversions. Study of real cases from leading companies. Finalization of the ongoing project. Simulated production deployment. KPI measurement: CTR, CPC, ROAS. Professional exercises on budgets and scaling. Qualiopi-certified best practices. Support for business integration. 132 words with focus on hands-on practice and ongoing project.