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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
10 spots per session maximum — 10 already taken
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30 free minutes with a training advisor — no commitment.
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The Training SEA - Maximising the ROAS of Google Ads Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training SEA - Maximising the ROAS of Google Ads Campaigns training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training SEA - Maximising the ROAS of Google Ads Campaigns training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
In-depth audit of existing SEA accounts. Optimisation of account structure: campaigns, ad groups, negative keywords. Implementation of intelligent bidding strategies: Smart Bidding, Target ROAS. Advanced setup of audiences and dynamic remarketing. Practical exercises on real e-commerce company cases. Launch of the ongoing project: optimisation of a real account. Performance analysis with Google Analytics 4. Hands-on implementation of Google Ads scripts for automations. (112 words)
Deployment of expert Shopping and Performance Max campaigns. Integration of AI and machine learning for advanced predictions. Systematic A/B testing on extensions and landing pages. In-depth analysis of metrics: Quality Score, CTR, offline conversions. Resolution of complex cases: increased competition, high budgets. Completion of the ongoing project with performance report. ROI evaluation and scalable recommendations. Professional exercises on automations and custom reporting. Preparation for Google Ads certification. (124 words)
Target audience
Traffic managers, acquisition managers, and digital marketing project leads seeking professional SEA expertise
Prerequisites
Advanced experience managing Google Ads campaigns, mastery of Google Analytics 4, and knowledge of conversion tracking
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