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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
10 spots per session maximum — 7 already taken
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Allan BusiJun 1, 20268 min readRaleighDon't let this gap widen
Without mastery of creating a company style guide, teams churn out inconsistent visuals and messaging, diluting brand identity across channels.
Companies waste an average of 25 hours per project on revisions—equating to $15,000 in lost productivity annually—while 42% of branding incidents stem from poor structure and tools, per industry benchmarks.
This exposes organizations to 23% revenue erosion from weakened customer trust and stalls career growth for managers unable to enforce editorial consistency.
Every month without these skills, compliance risks and rework costs escalate uncontrollably.
The Training: Mastering the Creation of a Company Style Guide: Structure, Tools, and Best Practices training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering the Creation of a Company Style Guide: Structure, Tools, and Best Practices training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering the Creation of a Company Style Guide: Structure, Tools, and Best Practices training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Definition of the style guide (what is a graphic charter, editorial line, tone guide, etc.). Why is a style guide essential? Concrete examples of famous guides (Google, Airbnb...). Discovery and audit workshops of existing guides.
Methodology to map all needs (graphics, content, digital and print uses). Create the framework: logos, colors, typographies, iconography, writing rules, illustrations. Collaborative writing workshop.
Choosing supports (PDF, online collaborative tools like Figma, Zeroheight, Notion, etc.). Integration of concrete examples and use cases. Update management. Setting up workflows and stakeholder adoption. Workshop: digitalization of a charter in a collaborative tool.
Coordinating teams around the style guide (designers, marketing, tech). Working in agile mode (evolving documentation, design tokens, handoff to development). Practical exercise: managing feedback and continuous evolution of a guide.
Conducting a consistency audit (support audit, quality checklist, error correction). Methods to facilitate adoption and distribution of the guide. Team training, support for appropriation, internal communication. Final restitution exercise: presentation and argumentation of a complete style guide.
8 participants max.
$2,541 / per person
2 days
remoteTarget audience
Communication managers, designers, digital project managers, developers, anyone responsible for managing an organization's visual identity or editorial consistency
Prerequisites
Have basic knowledge in graphic design and/or web writing
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€3,465.003 days
remote8 pers. max.Intermediate€3,465.003 daysremote8 pers. max.Beginner€1,155.001 dayremote10 pers. max.Beginner€1,155.001 dayremote12 pers. max.
