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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
10 spots per session maximum — 8 already taken
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Without mastery of Google Shopping product ads, e-commerce teams waste 26% of their ad budgets on irrelevant clicks and poor conversions, according to WordStream benchmarks.
This inefficiency equates to an average $12,000 monthly revenue loss for mid-sized retailers, as unoptimized feeds and bidding fail to capture high-intent shoppers.
Companies risk ceding 40% of search visibility to competitors, stalling growth, inflating customer acquisition costs, and jeopardizing managerial careers amid rising performance pressures.
Every delayed optimization compounds these losses, turning potential profits into permanent competitive setbacks.
The Training Google Shopping: Mastering the Creation and Optimization of Product Ads training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Google Shopping: Mastering the Creation and Optimization of Product Ads training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Google Shopping: Mastering the Creation and Optimization of Product Ads training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Overview of e-commerce via Google, difference between Shopping and Search, Google Shopping architecture, discovery of Google Merchant Center and initial setup. Review of rules, policies, and Google requirements. First steps to connect an e-commerce site to Merchant Center. Case study: account validation and resolution of frequent errors.
Understanding the product feed: format, mandatory and recommended attributes, image processing, product variations management. Techniques and tools (Google Sheets, XML, CMS connectors) to generate and maintain the feed. Optimization of titles, descriptions, categorization, and technical specifics (GTIN, SKU, etc.). Synchronization and automatic updates. Validation and troubleshooting on Merchant Center.
Creating Shopping campaigns on Google Ads, optimal account structure, targeting and bidding. Introduction to Smart Shopping and Performance Max campaigns. Setting up conversion tracking, KPI analysis, ROAS optimization. Segmentation strategies, budget negotiation, and audience/product exclusions. Automation and useful scripts, report exploitation, and corrective actions. Outlook: omnichannel integrations, synchronization with Marketplaces and social commerce.
8 participants max.
$3,812 / per person
3 days
remoteTarget audience
E-commerce professionals, digital marketing managers, product catalog managers, digital communication agencies, anyone wishing to develop sales via Google Shopping
Prerequisites
Basic proficiency in Internet use and knowledge of online catalog management. Prior experience with Google Ads is a plus.
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