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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
10 spots per session maximum — 8 already taken
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30 free minutes with a training advisor — no commitment.
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The GA4: Complete Google Analytics 4 Training to Master Web Data Analysis training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the GA4: Complete Google Analytics 4 Training to Master Web Data Analysis training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the GA4: Complete Google Analytics 4 Training to Master Web Data Analysis training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of GA4 vs Universal Analytics, key concepts (users, events, sessions). Creation of GA4 property, installation of the gtag.js tag and via Google Tag Manager. Configuration of data streams (web & apps), interface overview, access management, and admin settings. Practical exercises: implementation on a test site.
Management and creation of custom events (clicks, forms, ecommerce, scrolls...). Definition of conversions and goals in GA4. Setting up advanced audiences, dynamic segmentation, integration, and tracking via Google Tag Manager. Practical workshops: configuring events for real-world scenarios.
Exploration of standard reports (lifecycle, engagement, acquisition, monetization, retention). Use of exploratory reports and creation of custom dashboards. Advanced analysis: attribution, funnels, cohorts, custom funnels. Data export, report automation, integration with Looker Studio and other tools. Practical cases: analysis of marketing campaigns.
Target audience
Marketing managers, digital project managers, web analysts, and anyone responsible for monitoring a website's performance
Prerequisites
Basic knowledge of the web and Internet browsing, basic understanding of digital marketing or analytics recommended
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