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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
10 spots per session maximum — 9 already taken
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Without mastering Google Ads optimization, businesses waste 26% of their ad budgets on average—equating to $130,000 annually for a mid-sized $500,000 campaign.
Suboptimal bidding and targeting trigger 40% lower conversion rates, crippling ROI and revenue growth amid rising competition.
Marketing managers risk career stagnation as underperforming campaigns draw executive scrutiny and budget cuts.
Every month without expertise, rivals capture market share while costs spiral uncontrollably.
The Training Google Ads: Mastering and Optimizing Your High-Performing Advertising Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Google Ads: Mastering and Optimizing Your High-Performing Advertising Campaigns training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Google Ads: Mastering and Optimizing Your High-Performing Advertising Campaigns training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of Google Ads, terminology, account structure (campaigns, ad groups, keywords, ads), definition of marketing objectives, network strategies (Search, Display, Shopping, Video), creation of your first account and optimal organization.
Choosing campaign objectives, geographic and demographic targeting, writing high-performing ads (headlines, descriptions, extensions), selecting relevant keywords, introduction to Quality Score, budget management, conversion tracking.
Analyzing results with Google Analytics and Google Ads, campaign optimization (bid adjustments, keyword exclusion management, A/B ad testing), automation and management scripts, introduction to remarketing and audience usage, best practices to improve ROI.
Target audience
Marketing managers, entrepreneurs, agencies, freelancers wishing to improve their Google Ads skills
Prerequisites
Basic knowledge of digital marketing and web browsing
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