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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
10 spots per session maximum — 7 already taken
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30 free minutes with a training advisor — no commitment.
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The Training Google Ads - Maximizing the ROI of Expert Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Google Ads - Maximizing the ROI of Expert Campaigns training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Google Ads - Maximizing the ROI of Expert Campaigns training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Analysis of current campaign performances. Setup of automated Smart Bidding. Hands-on practice on real business cases. Quality Score optimization. Professional exercises on maximized bids. Introduction to red thread project: expert e-commerce campaign. Integration of Google Analytics 4 for advanced tracking. Custom scripts for basic automations. Setup of automated rules. Focus on immediate ROI. Approximately 120 words.
Creation of similar audiences and advanced RLSA. Dynamic remarketing strategies. Performance Max multi-channel setup. Exercises on real customer acquisition cases. Red thread project: implementation of custom audiences. Use of Customer Match and offline conversions. A/B tests on creatives and landing pages. Mobile-first optimization. Integration with Google Tag Manager. Competitor analysis via Auction Insights. Hands-on budget scaling. 110 words.
Advanced reporting with Google Ads Editor and Data Studio. API scripts for expert automations. Deployment of cross-device campaigns. Exercises on scaling budgets >100k€. Completion of red thread project: full optimization. Management of anomalies and click fraud. AI forecasts and Value-Based Bidding. Post-campaign ROI evaluation. Best practices for GDPR compliance. Project defense in front of trainer. Resources for enterprise maintenance. 105 words.
Target audience
SEA experts, paid acquisition managers, digital marketing consultants for professional skill advancement
Prerequisites
Advanced management of Google Ads campaigns >50k€/month, mastery of Google Analytics 4, SQL skills for advanced reporting
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