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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Artificial Intelligence training in San Francisco in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in Raleigh in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Explore the evolving role of artificial intelligence in crafting tailored educational journeys, with projections for groundbreaking advancements by April 2026.
Artificial Intelligence training in Mesa in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise de TikTok Shop, vos produits se noient dans un océan de 1 milliard de vidéos quotidiennes, privant votre e-commerce de trafic qualifié et impulsif.
Les marchands non optimisés perdent en moyenne 40% de ventes potentielles, soit 8 000 € mensuels pour une boutique à 20 000 € de CA, avec 60% des campagnes publicitaires gaspillées en tests infructueux.
Votre entreprise risque l'effondrement des marges face à des concurrents qui captent 70% des conversions live shopping, menaçant emplois et croissance.
Chaque mois d'inaction creuse un déficit irrattrapable de 25% en parts de marché.
The Maîtriser TikTok Shop : Stratégies et Outils pour Booster vos Ventes training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser TikTok Shop : Stratégies et Outils pour Booster vos Ventes training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser TikTok Shop : Stratégies et Outils pour Booster vos Ventes training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Panorama de TikTok Shop en 2024, présentation de l’écosystème, création et configuration de sa boutique, intégration catalogue produits, gestion des moyens de paiement et expédition, conformité légale.
Définir sa ligne éditoriale sur TikTok Shop, créer des fiches produits interactives, réaliser des vidéos engageantes, utilisation des Live Shopping, collaboration avec des influenceurs/affiliés, cas pratiques.
Comprendre TikTok Ads et les campagnes Shop, gestion des budgets et ciblages, analyse des KPI (conversion, panier moyen, taux d’engagement), outils de reporting, gestion du SAV et fidélisation client, plan d’action individuel.
Target audience
E-commerçants, responsables marketing digital, entrepreneurs et créateurs de contenus souhaitant vendre efficacement via TikTok Shop
Prerequisites
Bonne connaissance de TikTok et expérience en e-commerce ou marketing digital
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