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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Artificial Intelligence training in San Francisco in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Dallas in July 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
No-Code / Low-Code training in Leeds in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Explore Learni's cutting-edge data visualization courses launching in April 2026, featuring AI-driven tools, VR simulations, and real-world projects for professionals.
Don't let this gap widen
Sans maîtrise des heatmaps, votre site web regorge de zones mortes invisibles, où 55 % des visiteurs cliquent en vain sans convertir.
Cela se traduit par une perte moyenne de 25 000 € de CA annuel pour une PME digitale, due à des optimisations hasardeuses et des tests inefficaces.
Votre entreprise rate ses objectifs marketing, perd du trafic face à la concurrence, et expose votre carrière à un retard critique en UX.
Chaque mois sans analyse visuelle approfondie, les abandons de panier grimpent de 20 %, aggravant les fuites de revenus.
The Maîtriser les Heatmaps : Analyse Visuelle et Optimisation de Votre Site Web training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser les Heatmaps : Analyse Visuelle et Optimisation de Votre Site Web training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser les Heatmaps : Analyse Visuelle et Optimisation de Votre Site Web training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Introduction au concept de heatmaps en web analytics. Panorama des outils disponibles (Hotjar, Crazy Egg, Microsoft Clarity, etc.). Types de heatmaps : click, scroll, mouse tracking, attention mapping. Critères de choix d'un outil selon ses besoins. Processus d’installation (scripts, gestion RGPD) sur différents CMS et sites personnalisés. Configuration et paramétrage pour capturer les données adéquates.
Présentation de cas d’usage réels sur sites e-commerce, blogs, applications en ligne. Exemples de heatmaps de clics, de scroll et de mouvement de souris. Identification des points d’attention, des zones ignorées, des parcours utilisateurs atypiques. Méthodologie pour tirer des enseignements clés afin d’améliorer la navigation et la conversion.
Ateliers pratiques sur l’analyse de heatmaps collectées (travail sur des sites tests ou comptes communs). Enchaînement logique : observation, hypothèse, action. Conception d’AB testing et d’améliorations UX à partir des constats heatmap. Suivi des impacts après optimisation. Bonnes pratiques de présentation des résultats aux décideurs et pilotage d’itérations successives.
Target audience
Webmasters, responsables marketing digital, UX/UI designers, chefs de projet, analystes web
Prerequisites
Avoir des notions de base en web analytics et administration d'un site web
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