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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de Hotjar, 68% des sites e-commerce perdent jusqu'à 30% de conversions dues à des frictions UX invisibles, comme l'ont révélé des études Nielsen Norman Group sur 1000 sessions analysées.
Les entreprises ignorent ces signaux, entraînant des pertes annuelles estimées à 100 000€ par site moyen via abandons panier et churn clients.
Votre carrière stagne face à des concurrents data-driven, risquant déclassement ou reconversion forcée.
Investissez dans cette formation certifiante pour transformer ces risques en opportunités de croissance mesurable et sécuriser votre expertise UX professionnelle.
The Formation Hotjar - Analyser et optimiser l'UX web efficacement training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Hotjar - Analyser et optimiser l'UX web efficacement training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Hotjar - Analyser et optimiser l'UX web efficacement training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Découvrez l'installation rapide de Hotjar sur sites web et apps mobiles, configurez les heatmaps pour visualiser clics, scrolls et mouvements souris, segmentez les données par device ou source trafic, réalisez vos premiers enregistrements sessions pour observer les abandons concrets, pratiquez sur cas réels d'e-commerce avec exercices guidés, produisez des rapports initiaux exploitables en équipe professionnelle.
Plongez dans la création de sondages on-site et exit-intent avec Hotjar, ciblez précisément les visiteurs via URL ou comportement, analysez réponses textuelles et NPS pour insights actionnables, intégrez Incoming Feedback pour capturer frustrations users en temps réel, testez sur projets live avec retours immédiats, exportez données vers Google Sheets pour dashboards collaboratifs, appliquez à scénarios entreprise variés comme SaaS ou retail.
Maîtrisez les funnels et rage clicks Hotjar pour diagnostiquer fuites conversion, lancez A/B tests multivariés directement dans l'outil, intégrez avec Google Analytics et Tag Manager pour tracking holistique, construisez dashboards custom via Hotjar Trends, optimisez UX sur base de métriques chiffrées, finalisez un projet personnel avec livrable report complet, préparez déploiement en production pour impacts business immédiats.
Target audience
UX designers, web analysts, product managers et marketeurs digitales cherchant une montée en compétences sur l'analyse comportementale utilisateur pour booster les conversions
Prerequisites
Bases en Google Analytics, notions d'UX/UI, expérience en gestion de sites web ou applications
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