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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise Google Shopping 2026, vos campagnes perdent 60% de visibilité face aux algorithmes IA renforcés.
Les e-commerçants non optimisés subissent un ROAS moyen de 2:1 contre 5:1 pour les experts, soit 150k€ de CA annuel évaporé par million d'euros investi.
78% des entreprises voient leur trafic organique chuter de 40% sans flux enrichis.
Chaque trimestre sans compétences avancées expose à des pénalités Google et creuse l'écart concurrentiel fatal en 2026.
The Formation Google Shopping - Maximiser ROI e-commerce 2026 training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Google Shopping - Maximiser ROI e-commerce 2026 training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Google Shopping - Maximiser ROI e-commerce 2026 training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Configuration approfondie Merchant Center avec intégration IA pour attributs automatisés, optimisation flux XML/CSV pour conformité 2026, exercices pratiques sur vos catalogues réels, diagnostic erreurs courantes via diagnostics intégrés, création règles de promotion dynamique, production d'un flux certifié prêt pour production avec rapport d'audit complet.
Plongée dans enchères automatisées adaptées Shopping 2026, segmentation audiences via Customer Match et RLSA avancés, tests A/B sur budgets et ROI via Google Ads Editor, cas concrets e-commerce avec simulation ROAS x3, ajustements en temps réel sur données live, livrable d'un plan stratégique personnalisé pour scaler campagnes entreprise.
Déploiement campagnes Performance Max optimisées Shopping avec assets IA-générés, connexion fluide flux produits à tous canaux Google, exercices sur remarketing dynamique et conquesting, analyse cross-device pour maximiser conversions, résolution cas complexes comme cannibalisation ads, production d'un asset kit multicanal testé et performant.
Mise en place tracking events avancés GA4 pour Shopping, scripts personnalisés Google Ads pour automatisations ROI, dashboards Data Studio sur métriques clés comme ACOS et lifetime value, ateliers itération sur campagnes live, prédictions IA 2026 pour tendances saisonnières, finalisation projet fil rouge avec rapport compétences certifiantes.
Target audience
E-commerçants, responsables SEA, experts marketing digital pour montée en compétences Google Shopping
Prerequisites
Maîtrise Google Ads, gestion flux produits Merchant Center, analyse données e-commerce
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