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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
En 2026, 70% des paniers e-commerce sont abandonnés, générant 18 milliards d'euros de pertes annuelles en France.
Sans compétences en réduction d'abandon, les entreprises perdent 25% de CA potentiel, avec des coûts d'acquisition clients multipliés par 3.
Les équipes non formées multiplient par 2 le temps de debugging des tunnels de vente défaillants.
Avec les nouvelles régulations DMA, ignorer ces tactiques expose à des amendes jusqu'à 6% du CA mondial et écarte des recruteurs exigeant l'expertise anti-abandon.
Chaque jour sans action creuse l'écart concurrentiel, livrant vos ventes à la concurrence agile.
The Formation Abandon de panier 2026 - Réduire les pertes e-commerce de 70% training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Abandon de panier 2026 - Réduire les pertes e-commerce de 70% training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Abandon de panier 2026 - Réduire les pertes e-commerce de 70% training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Immersion dans les statistiques réelles d'abandon de panier via Google Analytics et Hotjar, identification des points de friction comme frais de port élevés ou temps de chargement lent, exercices pratiques sur votre site e-commerce avec audits personnalisés, analyse de heatmaps pour visualiser les abandons, rédaction d'un rapport de diagnostic complet avec priorités actionnables, cas concrets d'entreprises ayant récupéré 25% de CA perdu.
Mise en place de relances emails automatisées avec Klaviyo ou Mailchimp sur paniers abandonnés, tests A/B de popups de sortie personnalisés via OptinMonster, optimisation des tunnels de paiement avec Stripe et One-Click, ateliers pratiques pour intégrer des chatbots IA prédictifs, simulation de campagnes complètes sur cas réels, production d'un plan d'action déployable en entreprise avec ROI chiffré à plus de 30% de récupération.
Target audience
E-commerçants, responsables marketing digital, entrepreneurs en ligne pour une montée en compétences professionnelle
Prerequisites
Connaissances de base en e-commerce et Google Analytics
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