Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Test A/B - Optimising Conversions and Web Performance training are: Basic knowledge of web marketing and Google Analytics. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Test A/B - Optimising Conversions and Web Performance training is available in in-person. The format can be adapted to your needs (inter, intra, custom).

Training Test A/B - Optimising Conversions and W... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Test A/B - Optimising Conversions and Web Performance training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Test A/B - Optimising Conversions and Web Performance training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Test A/B - Optimising Conversions and Web Performance training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master the fundamentals of A/B Testing for professional experimentation

Develop relevant hypotheses in certified training

Set up A/B tests with leading enterprise tools

Analyse statistical results for solid data skills

Implement concrete optimisations in the company

Optimise conversion rates through advanced A/B Testing practices

Training program

Module 1A/B Testing Fundamentals: Principles and Scientific Methodology (Hypotheses, Segmentation)

Immersive introduction to the basics of A/B Testing, defining clear hypotheses based on real data, exploring concrete company cases such as landing page optimisation, practical exercises on identifying variables to test, creating your first test plan with free tools like Google Optimize, immediate feedback from the trainer to embed professional skills from day one.

Module 2A/B Test Design: Creating Variants and Audience Targeting (Personalisation, Multivariate)

Deep dive into creating impactful variants for headlines, CTA buttons, and layouts, using tools like AB Tasty to model tests, collaborative workshops on real e-commerce scenarios, audience segmentation via Google Analytics, producing testable wireframes and group validation of hypotheses, immediate value with ready-to-deploy templates for your company.

Module 3A/B Test Implementation: Technical Integration and Launch (Google Optimize, Optimizely)

Hands-on installation of A/B Testing environments on WordPress and custom sites, configuring 50/50 traffic splits with tracking pixels, live tests on your personal red thread project, troubleshooting common pitfalls like caching bias, real-time monitoring of key metrics, deliverable: a functional, documented A/B test ready for immediate team reuse.

Module 4A/B Test Analysis: Interpreting Data and Statistical Significance (p-value, CI)

Mastering result analysis with Excel and Google Data Studio, calculating significance thresholds to avoid false positives, dissecting case studies showing 15-30% conversion gains, exercises on your red thread test with uplift interpretation, identifying actionable insights, building data skills for impactful reports presented to company management.

Module 5Advanced A/B Testing: Scaling, Best Practices, and Continuous Optimisation (Multivariate, Personalisation)

Strategies for scaling tests into ongoing company programmes, integration with CRO frameworks, best practices to avoid user fatigue, planning quarterly test roadmaps, review of red thread project with final optimisation, certification of skills via quiz and portfolio of deliverables, leave with a complete toolkit to boost web performance starting tomorrow.