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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Master Retargeting: Advanced Techniques to Boost Your Marketing Campaigns training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Definition of retargeting and history; Typology: site retargeting, CRM, social, search; How pixels and cookies work; Importance of retargeting in the marketing funnel; Case studies of successful campaigns.
Installation and verification of tracking pixels; Creation of custom audiences via Google, Facebook, LinkedIn; Advanced behavioral segmentation; Automated scenarios and sequences (abandoned cart, lead nurturing, etc.); Definition of budgets and delivery schedule.
Key KPIs to monitor; Performance analysis methodology (A/B testing, ROAS, attribution); Optimization and automation tools; Strategies to increase conversion rates; Technical limitations and biases to avoid; GDPR compliance, consent, and cookie management; Synthesis and personalized action plan.
Target audience
Marketing professionals, communication managers, traffic managers, entrepreneurs wishing to optimize their digital strategy
Prerequisites
Basic knowledge in digital marketing and regular practice of at least one advertising platform (Google Ads, Facebook Ads, etc.)
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