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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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The Training Omnichannel - Mastering the Multichannel Strategy training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Omnichannel - Mastering the Multichannel Strategy training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Omnichannel - Mastering the Multichannel Strategy training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Discover the essential principles of omnichannel through concrete examples from leading companies, analyze the integration of SEO as a priority organic channel, perform practical exercises on free tools like Google Analytics and Tag Manager to map customer journeys, build your first personalized multichannel plan with ready-to-use templates, test real scenarios in a group to identify common bottlenecks, and leave with a ready-to-use deliverable to apply immediately in your company during this dynamic 7-hour professional training.
Target audience
Beginner marketers, e-commerce managers, IT product managers seeking to upskill in omnichannel strategy to boost professional visibility.
Prerequisites
Basic knowledge of digital marketing and regular use of web tools like Google.
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