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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering Matomo Analytics for GDPR-Compliant and Open Source Web Analysis training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Overview of web analytics: challenges, market, open source, GDPR. Presentation of Matomo vs Google Analytics. Installation of Matomo on server or cloud, tour of the admin and user interface, basic parameter configuration, user management, collection of first analytics.
Customization of tracking code, multi-site tracking, configuration of goals and conversions. Campaign tracking (UTM), custom event tracking (clicks, downloads, videos). Segmentation, permission management. Cookie management and GDPR configuration for compliance. Import of Google Analytics data.
Creation of custom dashboards, generation of automated reports. Use of advanced plugins (heatmaps, A/B Testing, e-commerce). Data analysis (conversion paths, funnels, cohorts). Data export and integration with external tools. Practical workshop: case study, customization to meet real business needs. Matomo maintenance and security techniques. Support and documentation.
Target audience
Marketing managers, webmasters, web analysts, DPOs, and anyone wishing to implement a privacy-respecting web analytics tool.
Prerequisites
Basic knowledge of the web and website administration (WordPress, Drupal, CMS, or custom sites). General knowledge of website operation recommended.
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